Say vs. Do: What marketers are really missing.

All consumer knowledge is based on interviews. Whether you talk to people through ethnography or a survey, marketers still ask questions and consumers answer with what they know. But these tools do not paint a complete picture since we can only recall a fraction of what we do on a daily basis.

This video is one of many we’ll be sharing to help marketers see what they are missing: forgotten items, consumer category definitions and usage based on everyday behavior. By adapting to the consumer view, marketers will strengthen their brand relevance.

http://realsight.net/makeup_movie.mp4

OR

http://www.realsight.net/makeup_movie.mov
(please turn your sound on and be patient while it loads!)

Enjoy!